
Customer trust in an online sale environment which is changing rapidly is like money.
Communication and transparency are essential from the customer’s point of view throughout the whole process starting from the moment he or she clicks “Buy Now” until the arrival of the order at the door. This is where the transactional SMS service steps in, providing the customers with real-time updates, which keeps them informed, connected, and reassured about the brand.
Web2SMS is one of the major and leading innovator brands in this field, a company that helps brands in the e-commerce sector to win back their lost trust by means of easy communication.
Why is it so important for Transactional SMS to be used in E-commerce?
Transactional SMS are non-promotional messages that inform the customers about changes in their account or help them to perform a transaction such as order confirmation, payment receipt, shipping notification, and delivery alert. Nowadays, when customers are impatient and will not tolerate the smallest mistake in the service, these types of SMS have the role of a trust giver to the customers, and they help to relieve their anxiety.
How would it be if immediately a request for confirmation including the products ordered, order ID and delivery date was sent to a customer who just placed an order? Hence, the customer receives information about the transport, handing over, and delivery – at every step of the way the customer is informed. These points of contact not only eliminate uncertainty but also extend the buying cycle, thus ensuring customer loyalty.
Of course, text messages are the perfect way to get the message across within 98% of all cases and almost at the same time as the transaction occurs. An email, which may remain un-opened, or an application notification that could be turned off, hinder a quick delivery; on the other hand, SMS is immediate, accessible to all and therefore highly dependable which, hence, makes it a crucial component in e-commerce communication.
Web2SMS: Bridging the gap between brands and customers
As a SMS service provider, Web2SMS is at the forefront of this transformation. To be specific, it is a platform that makes it possible for companies of any size to easily implement their communication through SMS by API. As a communications tool for operations, the Web2SMS brand e-commerce is the flow of information between the company and users during the order cycle.
One of the main features that makes Web2SMS different from other competitors is the strength of the API which enables online stores to automate the process of sending messages to customers depending on the content of the website. For example, a customer placing an order, payment made, and so forth. Consequently, the time, relevance, and consistency of the messages are ensured thus considerably decreasing the manual work of support teams. At the same time, suppliers will also be in a better position to enhance co-existence with customers.
Moreover, Web2SMS provides businesses with complete freedom by offering features such as resizable message templates with support for many languages and analytics for delivery.
Earning Customer Trust One SMS at a Time
The basis of trust in e-commerce is its mutual trustworthiness. Untrustworthy updates, lack of confirmations, or insufficient delivery information may unsettle customers very quickly. Thanks to the easy-to-use Web2SMS platform, brands can meet these expectations and thus build up more trust and loyalty among customers.
On the other hand, transactional SMS are also able to act as the medium for sending OTP verifications, refund alerts, and account notifications — all of which ensure the security of the transaction and build trust with the user. The role of these alerts becomes more critical as the risk of cyber threats and fraud increases. In such a case, these warning signals contribute to the security of both the business and the buyer.
During the time in which competition is tough and customers who are loyal to a brand are quick to change their mind, every single message counts. Through the use of affordable bulk SMS service, e-commerce brands have found an unsuspecting but effective weapon to establish trust in their clients along with the delivery of the products. Supported by Web2SMS, companies can count on a trustworthy partner who not only connects them with the customer but also assists with the order, delivery, and more.