Successful SMS Marketing Campaigns that Reach Your Customers

bulk sms marketing

If you want to excel and thrive in your business, successful bulk SMS service providers in Kolkata can help you reach more customers. 

Today more and more people are ditching desktops and laptops to use mobiles as they are more convenient to carry around. Even with the upgradation of analog phones to smartphones, one feature that is still relevant and is most commonly used is the sms-Short messaging service. 

A normal person checks his phone 63 times a day. Without the use of smartphones, men and women will not survive a minute as the grasp of technology around us is too strong. When a person receives a text message, studies say that he will open it within 3-4 minutes. Yes, 3 mins is the average open rate. And as the delivery of information is fast, the time taken to respond is faster. Today marketers leverage Bulk sms marketing in Kolkata to send permission-based texts to spread promotional updates. These help in reaching a large audience at the same time at minimum cost. 

How To Reach Your Clients Easily Through Successful SMS?

  • Alerts And Notification: 

Make sure your sms should have 3 parts- one that sends the notification and alert, one part value, and one part action. To stick to the 160 character limit, use a URL shortener of your website or landing page. The best way to reach your customers is through sms alerts and notifications. You can send sms alerts for:

  • Breaking news 
  • Emergency situation alerts
  • Also, event alerts
  • Also, the arrival of new stocks or products
  • Loyalty Programmes:

Make your customers feel valued and special by signing them up for a loyalty program. It builds a sense of understanding between the customers and the business. So for a customer who has been associated with your brand on a recurring basis, a little pampering can do good to your business. A good loyalty program should encourage your client to take the right actions. It can be very effective, attracting more customers and consequently retaining them in the long run. 

Requisite for A Successful SMS Marketing Campaign:

  • Have a thorough knowledge of your target audience. There will be various needs and if you want to cater to them, you need to diversify your strategy. 
  • Also, understand your goals, review your marketing plans, and improvise your campaigns such that it takes your clients’ business goals into account. 
  • Prioritize your call-to-actions Sometimes sms campaigns fail, due to a lack of clarity. 

Are you trying to find out how sms campaigns can grow your business? Web2SMS is the best bulk sms service provider in Kolkata. Their reasonable price and quality services have made them hugely successful in their field.