Tag Archives: #googlemybusinessservice

Google My Business for SaaS Companies: Local SEO Isn’t Just for Local Businesses

Google My Business Service #localgmblisting #localbusinesslisting

People usually associate Google My Business (GMB) with coffee shops, dental clinics, or any other physical stores trying to get higher local rankings. However, the demand for local SEO has started to rise among SaaS companies after they realized that local SEO is not only for local businesses, and platforms such as Web2SMS are the ones that are making the change happen.

The SaaS Blind Spot: Ignoring Local Presence

The software as a service (SaaS) company has a strategy that involves targeting the domestic and foreign markets. As a result, these firms ignore the local SEO strategies on the premise that such strategies have no application to them. Nevertheless, this leads to a lost opportunity. Google My Business Service allows free worldwide exposure via the most powerful search engine, which means better visibility, trustworthiness, and the number of visitors—for companies that are not necessarily walk-in stores—are received.

Let us consider Web2SMS, an SMS marketing platform that runs in the cloud. The service is accessible from any location, but the company has been able to track its evolution through its Google My Business listing, why not? Because even digital buyers often resort to local searching or rely on businesses with a confirmed physical presence.

Local Trust in a Global Market

Local GMB listing service is like the beacon of hope for the doubts of non-believers for SaaS companies such as Web2SMS. Providing a business address, photographs, and reviews along with a verified listing, establish instant trust among the consumers. Apart from that, it also leaves the doors wide open for you to expose the mandatory information such as:

  • Business hours
  • Contact info
  • Links to your website or signup page
  • Customer reviews and ratings

A GMB profile from your location (or various places) will allow your brand to have a local presence even if your service is totally remote. It’s a tiny step with significant benefits.

The SEO Boost You Didn’t Know You Needed

Google My Business ranks high in local search queries. Hence when a user inputs “sms marketing tools near me” or “messaging platform in [City]”, GMB of your business may be visible even if your competitors have not reached the location yet. It thus becomes easy to have the advantage of the first mover.

Web2SMS turned this to its advantage by making its listing more relevant categories, uploading videos and screenshots of its platform, and getting customer feedback. The impact? Broader organic traffic, more qualified leads, and a higher brand authority in local searches.

Practical Tips for GMB Places for SaaS Companies

  • Take control of your place and verify it.
  • Select proper category. Defines titles that match what the user is searching for–accurately choose yours.
  • Get ready for the media. Add UI screenshots, team photos, or videos of your product.
  • Never miss a post. Take advantage of the “Posts” feature to share what’s new, blogs, or promotions.
  • Solicit the reviews. Social proof is strong, especially when Google has it visibly.

GMB service is a strategic weapon for SaaS brands like Web2SMS that are looking to get a foothold in a saturated market. Local SEO with little or no capital and huge potential for success can be the winning factor for your SaaS company.