Have you ever organized a campaign regarding bulk SMS marketing in Kolkata? Here are some tips that will save you from hefty mistakes. So, keep reading till the end. 

Bulk SMS marketing refers to a digital medium than helps in mass communication. Moreover, it allows marketers to reach out to their prospective customers directly. A brand crafts out the text message into SMS software and then sends it to a database of mobile numbers. This mainly sums up any bulk SMS service in Kolkata. 

When it comes to digital marketing, some people choose transactional SMS. While others opt for an OTP SMS service in Kolkata. Let’s dive deep into the blog. 

A transactional SMS in Kolkata is mainly sent for informative purposes. For example, to notify clients about their payment status or orders. On the other hand, a promotional SMS helps to push campaign messages. For instance, to make the customers aware of the existing product offers.