Every business owner is familiar with the term of marketing. Not only business owners, but every person working in the digital field knows about marketing. It is an essential aspect to promote a business and spread its reach to the masses. A popular form of digital marketing is social media marketing. Other than social media marketing, there is another form of marketing, which is SMS marketing. There is some Bulk SMS Service Provider who provides SMS packages for marketing.
Social media marketing is the process of promoting your business on various social media platforms. Yes, it is definitely beneficial to companies, but social media marketing has a lot of disadvantages as well. Firstly, not everyone can afford an internet connection or a smartphone. These people do not have access to social media. Secondly, if a person sees an advertisement and the same thing repeatedly on the feed, they might get annoyed and block it. Third, you won’t get access to the internet everywhere you go. These are some main disadvantages of social media marketing. So, how do you get over these disadvantages? It is when SMS marketing comes in. Read on to know more about the features of the Bulk SMS service provider.
The Characteristics Of SMS Marketing:
The concept of SMS marketing has become very popular and an effective way for businesses to promote their services and products. Sms marketing is also known as mobile marketing. Companies can utilize the different features of this service to their benefits. Here are some highlights of bulk SMS marketing.
• Cost-effective form of marketing: SMS marketing is a very cost-effective way of promoting a brand. Social media marketing shells out a massive chunk of money. The cost of SMS marketing is very reasonable, and it will not burn a hole in your pocket.
• Reach out to a broader audience: As we said above, not every people can afford or get the internet every time, but everyone has a mobile phone. When you send SMS to someone, it directly reaches their inbox. It helps you establish a more significant identity.
• Satisfactory client-company relation: Since you are connecting to the client on a personal level, it helps in establishing a decent relationship with the client. This way, you get loyal customers.
These are some smart advantages of using bulk SMS to promote your business. The best bulk SMS reseller service is provided by Web2sms. It is a popular name in the marketing field since they provide service like no other companies at a high price. As per the rules of TRAI, the timing of promotional SMS is 9:00 am to 9:00 pm, but web2sms is the only platform that offers services that allows you to send SMS for 24*7. Also, according to TRAI, promotional SMS cannot be sent to the DND registered number, but they offer advanced services with which one can deliver the promotional messages to these numbers as well. Hence, it is the best platform to choose for business marketing.