What Is An SMS Short Code & How It Aids In Marketing?

SMS Short Codes In Marketing

Do you know what a short code SMS in Kolkata is? It is a 5-6 digit phone number that most businesses use to send marketing messages. Read to know more about it.

More than 3.8 billion people today use smartphones. Also, 60 per cent of customers tend to open text messages within 5 minutes of delivery. This has become a wonderful opportunity for any short code SMS service provider who wants to make his business successful. 

What Are Short Codes?

Short Code SMS is a type of SMS service that utilizes a 5- or 6-digit short phone number (also known as shortcode) for sending and receiving text messages. This type of service is often helpful in mass-texting or for creating an interactive text-based experience for customers. For example, entering a contest or receiving product updates. Short codes are typically more expensive to send messages to than standard 10-digit phone numbers. But they allow for higher volumes of text messages for sending as well as receiving more quickly.

What Is The Need To Use Short Codes In Marketing?

Short codes are ideal because they offer several advantages in comparison to regular 10-digit phone numbers:

  1. Convenience: Short codes are easy to remember and can be quickly and easily entered into a mobile device for texting.
  2. High Volume: Short codes can handle a high volume of incoming and outgoing text messages, making them ideal for large-scale SMS campaigns and mass texting.
  3. Speed: one can send text messages to and from short codes. They are usually delivered more quickly than those sent to regular phone numbers.
  4. Interactivity: Short codes are best for creating an interactive text-based experience for customers. Such as entering a contest or receiving product updates.
  5. Branding: Short codes can also build brand recognition and awareness, as they are typically associated with specific companies or services.

Which Brands Mostly Use Short Code SMS?

Short codes are useful for a wide range of brands and organizations, including but not limited to:

Retailers: Retailers often use short codes to send special offers, promotions, and product updates to their customers.

Media companies: Media companies such as television networks and radio stations use short codes to enable viewers and listeners to interact with their programming through text messages.

Non-profits: Non-profit organizations use short codes for fundraising campaigns and to keep their supporters informed about their cause.

Financial institutions: Banks and other financial institutions use short codes to send alerts and notifications to their customers. 

Key Takeaways

It is time for you to use short code SMS Services too. Reach out to the best short code SMS service in Ranchi, Web 2 SMS. If you want to get affordable short code SMS service in India, we are the ones to trust upon.