There is a change in business marketing dynamics. And most of it is happening because of the bulk SMS service in Kolkata. Continue reading this blog to know more.
In the contemporary scenario, SMS messaging has become an extremely useful tool that engages with your target audience. Furthermore, it is a channel that helps in sending relevant promotions, offers and even alerts. The bulk SMS service provider in Kolkata is usually responsible for deciding the type of message they want to send.
The Do’s Of SMS Marketing
- Ask first
Since SMS is a permission-based opt-in communication medium, your customers must give you consent to send messages. If not, you will simply end up distressing them.
- Select the right time
When you send SMS messages to your clients, make sure to send them at appropriate times of the day. Several nations have regulations regarding the timing of sending texts. However, if you are in doubt, just take a look at Regional Regulations.
- Include variety in your content
When it comes to SMS messaging, there must be character limitations. However, you can still add some variety to your texts. You can either spice up your promotional offers or combine a visual element with your marketing campaign.
- Provide easy opt-out options
One of the bravest things you can do as a marketer is to provide an easy opt-out button. Tell your clients that they can stop receiving the texts by simply replying “unsubscribe” or “stop.”
- Identify your brand
No matter how obvious it sounds, it always remains an important step. While sending promotional texts, make sure to add your brand’s name to every SMS you are sending.
The Don’ts Of SMS Marketing
- Resist spamming
If you fail to comply with mobile marketing regulations, unsolicited commercial text messages will become spam messages. As a result, your customers can sue your company for legal charges and fines.
- Refrain from bombarding your clients
Secondly, you should also not bombard your clients with texts they do not need. Stop sending them every offer or promotion your company is offering. It is important that you target your customers wisely and make sure to send them relevant information.
- Never abbreviate
Finally, it is a bad idea to abbreviate your SMS messages because they can make you seem illegible. Hence, optimize your discretion when incorporating SMS abbreviations into your texts. This will further ensure that you have clear communication with your prospective audience.
Conclusion
With these tips in mind, you are all set to send bulk promotional SMS in Kolkata. For a more professional touch in your texts, make sure to get in touch with Web2SMS. They are the largest bulk SMS reseller provider in town and offer affordable SMS message plans.