The current situation is very damaging to businesses and taking a toll on the economy. A huge recession is soon going to fall upon us. That is why it is time for businesses to change the way they work. They should adapt to the modern world and strategies if they want to keep it running. However, this current situation will affect every business. We cannot escape it. What we can do is minimise the damage and focus on improvements. With the current situation of lockdown, working from home is the new normal and it is our responsibility to maintain efficiency. You will face unique challenges every moment and you also need to remember that communication is the key. One thing that will be of great help during this situation is taking the help of bulk SMS marketing in Kolkata. Availing this service will prove to be very beneficial for businesses.