Why Should You Use SMS Marketing in Digital Marketing Activities?

Bulk SMS Marketing

Nearly 90% of msgs are read in 3 mins of receiving. In this blog, know-how sms marketing improves customer rich digital marketing services. Learn the best practices here. 

Life without mobile phones is like fish out of water. Today more and more people are ditching desktops and laptops to use mobiles as they are more convenient to carry around. Even with the upgradation of analog phones to smartphones, one feature that is still relevant and is most commonly used is sms-Short messaging service. Today marketers leverage sms marketing to send permission-based texts to spread promotional updates. These help in reaching a large audience at the same time at minimum cost. 

With the passing times, in this context, we should not forget about the scope of digital marketing strategies too. These advanced technical methods and campaigns have become the pillars of businesses and brands to promote products and services. The digital marketing strategies are more result-driven and therefore have been successful in replacing traditional marketing techniques.  Now that we know that both sms and digital marketing are effective in business growth.

Let Us Know Why We  Should Implement Them Together:

High Engagement:

When you are sending smses to your target audiences or prospective clients, you can add your website link for more traffic and better engagement. According to the sms service provider, the link will increase the curiosity of your audience to access it. So, keep in mind to provide a link that will benefit your clients- a promotional deal, the most liked vertical, or the promo of the month on the landing page. You should use a URL shortener to shorten the link of your site since the more the length of more characters it will consume. 

Response Time:

A normal person checks his phone 63 times a day. Without the use of smartphones, men and women will not survive a minute as the grasp of technology around us is too strong. When a person receives a text message, studies say that he will open it within 3-4 minutes. Yes, 3 mins is the average open rate. And as the delivery of information is fast, the time taken to respond is faster. 

Targeted Audience:

If you want to excel and thrive in your business, affordable bulk SMS service, have the ability to reach more customers. It also has the power to increase your client base. Thus text messaging reaches a wide demographic to target your specified audience. Consequently, your brand’s visibility and reputation will increase. 

Are you trying to find out how sms campaigns can grow your business? Web2SMS is the leading bulk sms service provider in India. Their reasonable price and quality services have made them hugely successful in their field.