Is SMS Marketing Still Significant? What Are Its Positives?

Brands and businesses leverage bulk SMS services to send personalized text messages to clients to promote their products. Here is why SMS marketing is not obsolete. 

At present, there are a lot of marketing techniques that have become overwhelming for most marketers. SEO, social media, content marketing, Facebook Ads, Google ads, WhatsApp are some of the names that occupy the top spots in this scenario. So, the question often arises whether bulk SMS services in Kolkata have become obsolete or not? 

But the truth is in the world of mobile marketing, instant messaging will always remain in the spotlight. Even in the era of other channels of marketing, SMS will continue to evolve. If you do not believe us, you can surely check the statistics to get a clear picture. 

The Major Benefits Of SMS Service

  • SMS still continues to be the most immediate channel for communication. With a read rate of 97% within 15 minutes of delivery, you are sure that the receiver will read your message instantly. 
  • You can use shortcodes to simplify responses and build a strong database. This strategy means that customers soon become familiar with a brand’s code and keyword and are therefore more likely to interact and respond.
  • With the help of experienced SMS service providers in Kolkata, you can increase customer engagement. Moreover,  brands can use texting for more immediate, expected sales-related offers such as vouchers, discounts, promotions, or even birthday messages.

Tips to Target Your Prospective Customers Via SMS Marketing

  • Strategic Timing: Each and every person is searching for value-added service. Today there are a number of companies listed on the internet, customers get inclined to those that offer something extra. With personalized texts and messages you can benefit easily. Customers love instant communication when they have the option of immediate messaging. However, there are certain timeframes that you need to concentrate on if you want more attention. For example, 21% of retail messages choose the time between 5 PM-6 PM. Do not send texts before 8 AM and after 9 PM. Also, plan your messages in a way that they get delivered amidst peak response time. 
  • Relevant CTA To Drive Traffic: Keep your interaction with your customers alive and active. Important Call-to-Action buttons like “ Click here”, “ Text to vote”, “Buy now”  help in increasing your engagement with customers. Though these are much common in email marketing, blogs, and websites. But adding clickable items in your SMSes will guarantee a much higher response rate. 

Web2SMS is the best bulk SMS service provider in Kolkata. They help you to interact with a wider range of audiences and prioritize your brand’s prospects. Thus with proper strategies, effective plans, and proactive measures, they will aid you in integrating campaigns as per your client’s needs.