There has been a huge confusion between push notifications and sms. We will solve your doubts & give you a brief insight into the best bulk sms service provider.

Conventional marketing strategies are now taking a dip as online marketing regimes are grabbing all the eyeballs. With 5 billion people sending  SMS daily, ignoring SMS marketing as a key tool for brand promotion can be a huge loss. 

It can turn out to be difficult for brand businesses to choose between push notifications and smses. While push notifications are way cheaper, and sms reaches faster on any given day. Additionally, you need to have an internet connection to deliver push notifications. But sms can easily be delivered without the internet and feature phones are also accessible. Thus each of them has its own share of benefits and drawbacks.  It depends on brands to use it according to what fits their marketing strategy and how effective can these two be.