The Benefits Of SMS Marketing In Improving Hotel Booking Ratios

bulk sms marketing
 

The hotel industry is possibly one of the industries that have benefited from bulk promotional SMS in Kolkata. In this blog, you will discover more about it.

1984 was the year when the concept of SMS marketing first came into existence. Ever since that, it has been proving its competency in several industries. However, the hotel industry has been able to enjoy the biggest benefits of a promotional SMS service in Kolkata. Why don’t you have a look at them?

Biggest Benefits Of SMS Marketing For The Hotel Industry

Without an inch of a doubt, SMS marketing has become the finest tool for hotels to reach out to their clients. There are several free platforms available in the market that helps in deploying messaging campaigns. But if you want a professional touch in your text messages, you must always call a professional. Web 2 SMS is an expert carrying the best bulk SMS marketing in Kolkata practices.

Moving forward, the greatest perk of SMS marketing for hotels is that it doesn’t need an internet connection. This simply means that the hotelier can still continue his business without a data connection. As a matter of fact, even customers do not need the internet for opening the message. This is one of the major reasons why we can use text message services even in remote areas.

Other additional perks of SMS marketing include-

  1. Zero or moderate setup cost
  2. Easy to use and understand
  3. Does not need too much expertise
  4. Aids in reaching a wider audience
  5. Makes direct bookings easier
  6. Automated

Tips To Create The Best SMS Marketing Strategy For Hotels

Focus more on guest information

The phrase “data is the new oil” is gaining momentum and for all good reasons. Apparently, the hospitality sector is a sea with abundant guest data. Extract information from past booking records or social media platforms. Further, create a personalized message based on your findings.

Chatbots for automating text marketing

Most marketing jobs are automated and so is SMS marketing. However, this is possible only when you deploy a chatbot. If you do not know how to install a chatbot, take help from our professionals.

Create timely campaigns

You can avoid both regular and irregular intervals while sending promotional texts to your customers. Because you do not want to irritate them. Thus, plan a proper schedule and then send your texts accordingly.

Final Words

These tips are surely going to help you out the next time you are planning something big for your hotel. But if you are someone who lacks an expert touch, Web2SMS is here to help you out. Get in touch with us today and establish the best promotional SMS in Kolkata.