To survive the era of competition, brands are looking for efficient solutions. And the bulk promotional SMS service in India certainly provides such services.
In today’s digital age, businesses are always looking for new ways to reach their customers and stay ahead of the competition. One method that has proven to be highly effective is the use of bulk SMS. It involves sending large numbers of text messages to customers or potential customers.
Transactional Bulk SMS
Transactional SMS is messages sent to customers in response to a specific action they have taken. This could be a purchase confirmation, a password reset, or any other automated message, triggered by a customer’s interaction with a business. The key feature of transactional SMS is that they are non-promotional in nature, meaning to market or advertise a product or service.
One of the main benefits of transactional SMS is its high open rate. Because these messages are in response to a customer’s action, viewed as important or necessary information. This means that customers are more likely to open and read transactional SMS, making them an effective tool for delivering time-sensitive information such as order confirmations or appointment reminders.
Promotional Bulk SMS
Promotional SMS, on the other hand, is messages sent with the explicit purpose of marketing or advertising a product or service. These messages can be helpful to promote sales, special offers, or new products. One generally sends it to a broad audience of customers or potential customers.
One of the main benefits of promotional SMS is its ability to reach a large number of customers quickly and effectively. With the widespread use of mobile phones, most people have their devices with them at all times. This makes SMS a highly effective channel for reaching customers. Promotional SMS can cater to specific customer segments. Depending on demographics, past purchasing behavior, or other factors, make them a powerful tool for targeted marketing.
Transactional and promotional bulk SMS both offer unique advantages for businesses looking to communicate with customers via text message. Transactional SMS is effective for delivering time-sensitive information and is exempt from many of the regulations that apply to promotional messages. Promotional SMS, on the other hand, is a powerful tool for reaching a large audience quickly. It can be tailored to specific customer segments for targeted marketing.
The Bottom Line
Web 2 SMS provides both transactional and promotional SMS service in India. Get in touch with them today and make use of transactional SMS in Kolkata. We provide the most minimally-priced SMS packages.