WhatsApp’s Money Making Policy: All You Need To Know

whatsapp marketing

Do you know how WhatsApp earns their money? If you don’t, our WhatsApp marketing team in Kolkata has just the right information to share with you.

Do you know, WhatsApp has more active users than LinkedIn, Instagram, Twitter, and Pinterest. They have easily managed to reach every corner of the world. Two former Yahoo employees Brian Acton and Jan Koum introduced WhatsApp. Koum visualized the potential of this messaging app taking the world by storm. WhatsApp marketing through texts, audio, videos, and images are playing a huge role in attracting potential customers. Economical, reliable, and easy to use, make WhatsApp marketing services in Kolkata a key practice to generate leads.

Have You Ever Wondered How WhatsApp Makes Money? 

WhatsApp proudly expresses its views against native advertisements and hasn’t been charging its users for a long time. However, the developers do know how to create a revenue model. 

WhatsApp makes money through two sources — the first being WhatsApp for Business API and the second being Payments. 

  • WhatsApp Business is free for all businesses, its API interface is the only source of generating revenue for this giant messaging app. Easy messaging tools such as quick replies enhance and ease the process of communication between customers and business owners. You can save your time by availing three types of scheduled messages that WhatsApp marketing in Kolkata offers:
  1. Custom Schedule message
  2. Out-of business hour options
  3. Always send messages
  • It allows customers to stay in touch with their partners, clients, and even know about their competitors. If businesses respond to messages from customers after 24 hours, they would be charged for every message they sent. With more than 400 million users in India alone, in 2019, WhatsApp reported revenues of Rs 6.84 crore in India, with a profit of ₹57 lakh. So, with an average of 180 countries using Whatsapp, we are sure you can do the math yourself. The businesses can also choose to reply manually through their own tool or apps like Zendesk, MessageBird, or Twilio.
  • WhatsApp introduced a payments option (P2P payments) within the application for Indian users which will further boost its position in the market. With time it will become a preferred method of sending money globally. Moreover, it will open opportunities for many businesses to rely on this platform. Consequently, WhatsApp will thrive by capitalizing on the network effect. 


Web2SMS can provide bulk WhatsApp marketing services in India as well. It will help you to connect with your potential customers and reach out to your target audience. You can easily keep in touch with your existing clients through this.