SMS marketing has been historically a very important part in the marketing of products in the Indian market place of goods and services. It has always been the case that the client has received only add-on on their investment by investing in SMS marketing of their companies. But as the information age burst in through the shackles of our mobile phones, we started sharing gigantic proportions of data about each other. Mobile phones became smarter and SMS seemed to be getting outdated. Even then SMS exists still today in various forms. From the range of Bulk SMS service to voice SMS service, SMS still exists as major force in the marketing Industry, driving up sales like always.
Now let us discuss the similarities and dissimilarities between the ranges of services offered in the two spectrums of SMS marketing. Now as data is abundant across the globe just with a swipe on our mobile phones we need to be more specific about the data that we send to our customers.
The Important Choice:-
There are a few vital similarities and dissimilarities between Voice SMS and Bulk SMS that we need to know about. So that along with knowing them we can learn to choose the two in various situations.
- Both of them are meant as information sharing tool by the company for their client. Suppose a company wants to send an information about a sale that is on at the store. This is where the client can be sent either a voice SMS or a Bulk SMS depending on the circumstance. If the information is somehow a special offer for select people, then they should opt foe a voice SMS. That makes it personal and special. But if it is say a stock clearing sale at the end of the financial, then they should sent a Bulk SMS to all the customers.
- There is a very big point of dissimilarity in the level of intimacy in a Bulk SMS and a voice SMS. As discussed above, the amount of information a person receives on their mobile phones throughout the day is gargentuous. It is thus very important that you know exactly what is needed to please the customer enough that your sales go up. Let us consider an example. Suppose that a new information regarding the opening of new branch is to be dissipated among your client base. What option of SMS marketing should one strive towards? If you are opening a niche branch and you want to go for a test run with a few regular customers, you should opt for personalised voice messages to them. But if a big new branch is opening and you need a good footfall with a grand opening, then bulk SMS will do the trick.
There are a few major players in this field of voice and bulk SMS service provider in Kolkata, But Web2SMS is undoubtedly at the top of those charts. If you are looking to boost your reach among your prospective customers, SMS is a very good way to get the message across especially when they are curated specially for your needs. Be it voice SMS or the other end of the spectrum with Bulk SMS.