SMS marketing has been historically a very important part in the marketing of products in the Indian market place of goods and services. It has always been the case that the client has received only add-on on their investment by investing in SMS marketing of their companies. But as the information age burst in through the shackles of our mobile phones, we started sharing gigantic proportions of data about each other. Mobile phones became smarter and SMS seemed to be getting outdated. Even then SMS exists still today in various forms. From the range of Bulk SMS service to voice SMS service, SMS still exists as major force in the marketing Industry, driving up sales like always.

Now let us discuss the similarities and dissimilarities between the ranges of services offered in the two spectrums of SMS marketing. Now as data is abundant across the globe just with a swipe on our mobile phones we need to be more specific about the data that we send to our customers.   Continue reading Choose the Right SMS Format that Suits your Business →